This website uses cookies to enhance your browsing experience and provide personalized content.
Cookie Policy
How we use cookies and similar technologies
Last Updated: August 27, 2024
Effective Date: August 27, 2024
1. Introduction
This Cookie Policy explains how Blissful Trek Limited ("we," "our," or "us") uses cookies and similar technologies when you visit our website blissful-trek.com (the "Website"). This policy should be read alongside our Privacy Policy and Terms of Service.
By continuing to use our Website, you consent to our use of cookies as described in this policy, unless you have disabled them as explained below.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies allow a website to recognize your device and store information about your preferences or past actions, making your next visit easier and the website more useful to you.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are strictly necessary for the operation of our Website. They enable core functionality such as:
Security and authentication
Session management and user accounts
Form submission and data processing
Cookie consent preferences
Load balancing and website stability
Legal Basis: Legitimate interest (necessary for website functionality)
Retention Period: Session cookies or up to 12 months
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously:
Pages visited and time spent on each page
Traffic sources and user journeys
Popular content and search terms
Technical issues and error rates
Website performance optimization
Legal Basis: Consent
Retention Period: Up to 24 months
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization:
Remembering your preferences and settings
Saved property searches and favorites
Language and region preferences
Customized content and recommendations
Social media integration features
Legal Basis: Consent
Retention Period: Up to 12 months
3.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and track advertising effectiveness:
Personalized advertisements on our Website and other sites
Tracking ad campaign performance
Remarketing to previous visitors
Social media advertising integration
Email marketing optimization
Legal Basis: Consent
Retention Period: Up to 24 months
4. Specific Cookies We Use
4.1 First-Party Cookies
Cookie Name
Purpose
Type
Duration
bt_session
Maintains user session and login state
Essential
Session
bt_consent
Stores cookie consent preferences
Essential
12 months
bt_preferences
Remembers user preferences and settings
Functional
6 months
bt_searches
Stores saved searches and property alerts
Functional
12 months
bt_analytics
Tracks website usage and performance
Analytics
24 months
4.2 Third-Party Cookies
We also use third-party services that may set their own cookies:
Google Analytics
Purpose: Website analytics and user behavior tracking
If you disable essential cookies, some parts of our Website may not function properly:
You may not be able to log in to your account
Your preferences won't be saved
Forms may not work correctly
Security features may be compromised
7.2 Other Cookies
Disabling other cookies may result in:
Less personalized content and recommendations
Generic rather than targeted advertisements
Loss of saved searches and preferences
Reduced website functionality
8. Mobile Apps and Other Technologies
8.1 Mobile Applications
Our mobile applications may use similar technologies to cookies, including:
Device identifiers and advertising IDs
Local storage and application data
Push notification tokens
Analytics and crash reporting tools
8.2 Other Tracking Technologies
We may also use:
Web Beacons: Small images used to track email opens and website visits
Local Storage: Browser storage for temporary and persistent data
Fingerprinting: Collecting device characteristics for analytics
Session Recording: Recording user interactions for improvement purposes
9. International Transfers
Some of our third-party service providers may be located outside the UK and EEA. When transferring data internationally, we ensure appropriate safeguards are in place, including:
Adequacy decisions by the UK government
Standard contractual clauses
Certification schemes
Approved codes of conduct
10. Children's Privacy
Our Website is not intended for children under 16. We do not knowingly collect personal information from children through cookies or other means. If you believe we have collected information from a child under 16, please contact us immediately.
11. Updates to This Policy
We may update this Cookie Policy from time to time to reflect:
Changes in our use of cookies
New legal requirements
Improvements to our Website
Changes in third-party services
We will notify you of significant changes by:
Updating the "Last Updated" date
Displaying a notice on our Website
Sending email notifications (where appropriate)
Requesting new consent (where required)
12. Your Rights
Under UK data protection law, you have rights regarding cookies and tracking:
Right to Consent: Give or withdraw consent for non-essential cookies
Right to Information: Understand how cookies are used
Right to Access: Request information about data collected through cookies
Right to Deletion: Request deletion of data collected through cookies
Right to Object: Object to processing for marketing purposes
13. Cookie Audit and Compliance
13.1 Regular Audits
We regularly audit our use of cookies to ensure:
Compliance with applicable laws
Accuracy of cookie descriptions
Proper consent mechanisms
Data minimization principles
13.2 Compliance Standards
Our cookie practices comply with:
UK GDPR and Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)
ICO guidance on cookies and similar technologies
Industry best practices and standards
14. Contact Information
If you have questions about our use of cookies or this policy, please contact us:
Data Protection Officer
Blissful Trek Limited
45 Regent Street
London, W1B 4LR
United Kingdom